Sunday, April 9, 2017

Spring Cleaning For Your Small Business's Online Presence

Spring is now in full bloom! I was doing some spring cleaning over the weekend and wanted to share some tips on how you can spring clean your small business's online presence. These tips will help to optimize your online presence and allow you to excel online. 

Create Shareable Content

Take a look at your content and determine how much of it is really shareable. Look at your online analytics and determine what is it your followers are sharing. Shareable content could include blog post, how-to guide, infographic, image or instructional video. If you want more people to see you online you need to create content that people want to spread. Here are The 7 Secrets to Shareable Content from Entrepreneur.

Tune Up Your Content
What words do your customer use when describing your company? Ask around and create a list of appropriate keywords that match your business and update your content to match. This will help more people to find your business when searching. 

Ask Your Customers For Reviews
Good customer reviews are so important for any business. Good reviews from customers are very meaningful and can help you stand out in the sea of small businesses. This is also a very important step when growing your business because what your existing customer's say about you can make or break a new customer's decision to shop with you.

Build Up Your Social Strategy
Utilizing social media is a great way to be visible to customer and potential customers. Social profiles should be used to interact with customers, list business information and share any content that you might have. As easy as this may sound it is a good idea to put into place a strategy that can help your social media sites excel. Check out this great blog post from Hootsuite on How To Create A Social Media Marketing Plan In 6 Steps!

Place More Value On Building Relationships
Building relationships is a much better tactic than other SEO tactics. SEO is not the main focus when online. Increasing your online visibility needs to involve creating relationships with followers. Ways to build valuable relationships through social media could include being real, not censoring followers, finding your niche and creating brand ambassadors.

Happy Spring Cleaning!

Sunday, April 2, 2017

Book Club Questions For You Are a Badass by Jen Sinceror & Starting Caraval by Stephanie Garber

Another book down! What did you think of You Are a Badass by Jen Sincero? I really enjoyed this book. Throughout the entire book I was inspired. I loved how honest and raw Jen Sincero is in this book. I had a lot of great takeaways from finishing You Are a Badass.

I have a couple questions for you who are participating. I would love to hear your responses either in the comments or on social media!

1. What were your main takeaways from the book?

2. Did the author’s style of writing appeal to you?

3. Have you made any changes in your own life based on the advice given in the book?

The third book we are going to be reading is Caraval by Stephanie Garber. We will be starting Caraval on April 2nd and ending on May 1st.

Synopsis From Goodreads: "Scarlett has never left the tiny isle of Trisda, pining from afar for the wonder of Caraval, a once-a-year week-long performance where the audience participates in the show.

Caraval is Magic. Mystery. Adventure. And for Scarlett and her beloved sister Tella it represents freedom and an escape from their ruthless, abusive father.

When the sisters' long-awaited invitations to Caraval finally arrive, it seems their dreams have come true. But no sooner have they arrived than Tella vanishes, kidnapped by the show's mastermind organiser, Legend.

Scarlett has been told that everything that happens during Caraval is only an elaborate performance. But nonetheless she quickly becomes enmeshed in a dangerous game of love, magic and heartbreak. And real or not, she must find Tella before the game is over, and her sister disappears forever."

A reminder that this is a very relaxed book club. You can read a book than skip a book then come back and read another book with the club. Whatever you want to do. We are super excited to get started and hope you all will join us. :) To learn more visit the 2017 Books Without Borders Tackk!

Let's Get Reading!